Playmedia has won the project promoted by the Comú d’Andorra la Vella under the name “Únicament sé que existeix un país on la gent viu i se sent lliure” (I only know that there is just one country where people live and feel free).
The Bici Lab Andorra is a project between a museum and a theme park, which uses the latest immersive audiovisuals, interactive and scenographies to endow one of the most extensive bicycle collections in Europe. This project goes beyond the “museum concept.” It creates an innovative center of the future that will show the whole world behind bicycles: from health care to research in new materials, smart cities, or tourism. This way, the visitor has such an experience that becomes an ambassador of the project.
Work in progress.