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Playmedia has been invited to a seminar in Beijing

Josep María Herms, Playmedia’s General Manager, will speak at the ‘Cultural Tourism Strategies: Spain-China’ seminar. The seminar is to discuss new strategies in the field of museums, exhibitions and interpreting centres linked to the development of cultural tourism. The seminar was organized by Barcelona University, the Bosch i Gimpera Foundation and Xarxa IBERTUR, with the collaboration of the Universities of Beijing, Sun Yat-Sen and Fudan and the support of the Cultural Department of the Spanish Government and the Cervantes Institute in Beijing.