Gaudí (“La Caixa” Social Programmes)

Client: Fundación ‘La Caixa’

On the occasion of the 150th anniversary of the birth of this architect, “La Caixa” section of social programmes plans a set of proposals to be developed in its centres. Playmedia created the communication plan for the whole set of activities developed along 2002. This creation includes the design of the corporative image of the annual programme of activities, as well as the set of publicity material for the diffusion of each of the planned activities (posters, triptychs, certifications, invitations, public research institutions, etc.)