The Catalonian Regional Government announces its national contest for the presentation of the projects on the creation of 10 tourist reception centres, an emblematic project showing the identity particularities of Catalonia. Playmedia won the contest for the elaboration of 5 out of the 10 centres: Les, Montblanc, Tortosa, Vilajuïga and Puigcerdà. Playmedia presents a different proposal for each centre, aiming at achieving maximum visitor interactivity. These five centres have become a powerful tourist brand throughout the whole Catalonian territory.