The Fire and Firefighters Museum in Zaragoza is a prime example of a dynamization centre in Spain. It was conceived as an innovative museum in a singular environment, the Mínimos Convent, in the heart of Zaragoza. Playmedia created an innovative proposal featuring by surround-sound audiovisuals, direct dialogues with visitors and interactive resources to encourage audience participation. This project is one of the singular ventures presented by the city of Zaragoza in its bid to become the European Capital of Culture in 2016. It is a symbolic intervention in a previously unexplored area in Spain.