Strategic communication plan Treatment Centre Cespa-FERROVIAL
Customer: CESPA- FERROVIAL
For CEPSA-Ferrovial, Playmedia has developed a proposal for a strategic communication plan for Spain for the development and implementation of waste treatment centres. All communication activities have been defined: - brand creation, advertising slogans, relationships with communication media, companies and the general public, as well as the creation of a virtual room with the latest technology where waste treatment processes can be explained, a virtual interpretation centre, etc. This is an integrated project aimed at all kinds of target audience.