Playmedia has been chosen to design and execute the Visitor Center of the Basilica of Guadalupe in Mexico City

Playmedia has won an international bid to design and build the Visitor Centre at the Basilica of Guadeloupe in Mexico City.

The Basilica is the foremost pilgrimage centre in the world, visited by 20 million pilgrims and tourists every year. Covering an area of 5,000 m2, the Visitor Centre will be comprised of the ‘Multimedia Evangelisation Centre’, a restaurant area and a shop. The latest techniques and museographic formats employed - in experiential learning, in audiovisuals, in marketing and in the creation of exhibition spaces - will establish this centre as a global benchmark, unique in its field.

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